It was said at the mentorship class that with the present economic challenges in Nigeria, business should be properly structured for its enormous long-term economic potentials, even though it might not be easy. Participants also were advised that in a challenging business environment, understanding the needs of customers with a different approach is key for business success.
According to her, brand strategy is the articulation of what a brand is and aspires to be, the purpose it serves and how it is being communicated with the world. “So, it is important for the connectivity of a company with its customers, cultivating a healthier customer relationship as well as building a happier company culture and stronger relationships with the employees of the organization.
Oritsejafor said that different brands have different needs, depending on their goals and brand maturity. Considering the core structure of a strong brand strategy, three main phases to be taken into consideration are; Discovery, Identity and Execution.
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