The brand was founded in 2017 by former pro snowboarder Nima Jalali when a knee injury made him more conscious about his overall health, leading him to explore creating nontoxic body products.lover, strove to ensure the products had distinct scents, which today are Santal & Vetiver, Neroli & Basil, Black Rose & Oud and Bergamot & Hinoki — across deodorant, body mist, body wash and lotion.
“We’re in a really exciting time for the brand, the growth has been really explosive, and now is the best time to ensure that we have all the tools that we need to build a brand that will be around for another 100 years,” said Jalali in an interview, who added that the brand had been profitable since Day One.
As for why he went with Humble Growth, he was attracted by the fact that it is founder-led. Cofounder Andrew Abraham previously built Orgain, the majority of which was sold to Nestlé Health Science in 2022. “I found it really important to work with a fund that is founder-led. Having Andrew being able to understand and look at things from a founder’s perspective is super, super important. I felt just really strong alignment there, and that was the reason we chose them,” he said.“The number-one thing we look for is a passionate founder. Nima brings a very unique and authentic brand vision, and he has that passion,” said Abraham in an interview.
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