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“We like to have new ideas,” Krim said in an interview. “You see continued disruption in the industry. … It reinvigorates us to think differently.” A look at some of the new products Casper introduced this year helps explain what Krim meant by"sleep company." The Hybrid mattress line, which contains both foam and springs and can be packaged and shipped in a box via UPS, is just one element. Casper has also unveiled a $129 Glow Light that it said can help consumers sleep better. In a sign of consumer demand, the item—with three months of planned inventory—sold out in the first three weeks, Krim said.
Casper has sold mattresses to over a million consumers, with sales topping $400 million last year, Krim told me. As with many other online-born brands, brick-and-mortar will be a key part of its growth strategy. With 23 stores in North America, mostly in the U.S., Casper plans to increase its physical footprint to hundreds of locations in North America in the next few years, he said.
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