Startup Caucus has invested in several conservative campaign tech startups aiming to catch up to the left's investment in relational organizing, which encourages organizers to leverage their mobile contacts for get out the vote efforts.When Will Long was a sophomore at Harvard University, he decided to knock doors for Marco Rubio’s presidential campaign in New Hampshire. Quickly, he found himself dismayed by the software the campaign used to coordinate its outreach.
Startup Caucus was cofounded in 2019 by Eric Wilson, who formerly led digital strategy for the National Republican Senatorial Committee and Marco Rubio’s 2016 presidential campaign, and fellow Rubio for President alum Joe Pounder. Wilson said the pair were inspired to launch the firm after noticing that the GOP wasn’t keeping up with innovation on the left.
When it comes to his investment philosophy, Wilson said Startup Caucus aims to achieve similar success with its portfolio by focusing not only on promising campaign tech startups but also changing Republican campaign culture to encourage strategists and consultants to prioritize innovative technology.
Relational organizing tools like those offered by Reach and Numinar make use of the contacts on organizers’ phones, which are then cross-referenced with voter registration data to determine possible candidates for what Long calls “warm relational outreach.” “When I started this, it was a real passion project that I was hoping would work out, but it was a gamble initially, like any small business,” he said. “But to have a support group of peers with Startup Caucus is hugely helpful and makes making that jump a little bit easier.”
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