Sherman observes that Lululemon is"going through some growing pains." The primary target audience of mature women aged 35-55 is"pulling back on spending." Additionally, a lack of"newness and innovation" at the brand isn't driving customer purchases. Sherman emphasizes,"What this brand needs to do now is find new pockets of growth," suggesting expansion to younger women, men, and other demographics.
The mature women's core business is slowing down because the 35 to 55 year old mainstream American woman is pulling back on spending. For example, Gen Z's uh teens or are they able to pivot to attract more male consumers and grow those areas of the business to offset the slowing?I mean, I I I'm tired of buying the same hoodie from Lou Lemon and the price really has stayed the same over years.
And so I think to, to target those Gen Z consumers, they do need to introduce some lower price point items.
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