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Amazon hints that it may return to the smartphone market after its $170 million Fire phone fiasco

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Amazon's previous attempt at bringing a smartphone to market was a flop.

may yet return to the smartphone market, despite the high-profile flop that was the Fire phone.

Amazon's first smartphone was a fiasco. The Amazon Fire phone was rolled out in 2014 and pulled a year later, resulting in a $170 million write off. Amazon's first attempt at creating and selling its own smartphone was ultimately a flop — but it's not ruling the market out altogether., that provided Amazon can create a"differentiated idea" for a smartphone, then it will make a second attempt at this.

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Return to do what ? ....

Smartphone pre-paid.

I can see them doing that. The Alexa app making phone calls for you is not working out well and they want to know everything about us. I am sure that they would not use this as a method to spy on our conversations.

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