,” the business of luxurious T-shirts has been on a trajectory and brands are banking on the opportunity to add a personal touch to an everyday item.has launched a bespoke T-shirt service exclusively at its new men’s-only store on Jermyn Street. The brand has been making luxury T-shirts since 1908.
“It’s very important for us to stay on this street; we’ve only moved a couple doors down . We’ve seen growing business here year-after-year and since our soft launch in August, we’ve seen some very positive results,” saidThe brand’s bespoke T-shirt service seems to be going down well with customers.
“Online is particularly important because already know the product. They know what to expect,” said Verdicchi, listing T-shirts and polos as Sunspel’s number-one category online and in its brick-and-mortar stores.
There’s even a corner for the famous faces who have worn the brand on screen or stage, from Nick Kamen stripping down to his white boxer shorts in Levi’s 1985 launderette commercial to Daniel Craig’s Riviera polo shirt worn in “Casino Royale” and the bespoke ivory merino silk polo neck that Kristen Stewart wore in her role as Princess Diana in “Spencer.”Group veteran who joined last year.
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