Google goes on defense in antitrust suit over its online advertising business

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Antitrust,Advertising,Monopoly

Google continued its defense against the federal government’s claims that it is running an online advertising monopoly on Monday.

FILE - A sign is displayed on a Google building at their campus in Mountain View, Calif., on Sept. 24, 2019.

The company has also said that the claims are outdated, comparing the government’s case against it as a “time capsule with a Blackberry, an iPod and a Blockbuster video card.” “The industry has been exceptionally fluid over the last 18 years,” Scott Sheffer, a vice president for global partnerships at Google, said during defense testimony on Friday.

The department argued that the way Google runs its automated ad exchange helps benefit the company at the cost of competitors and publishers that are being deprived of the highest price for their ads.

 

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