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Rihanna's Fenty label aims to rip up fashion industry rules

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Singer’s new clothing line, on sale this week, has ditched traditions such as catwalk shows

A corseted Japanese denim minidress , a cotton canvas blazer belted with a coordinating bumbag , oversized sunglasses and a brass-and-crystal earcuff will go on sale at a pop-up boutique in the Marais district of Paris on Wednesday evening, when Rihanna launches her luxury fashion house, Fenty.

 

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Yes, modeling agencies will now adopt the stumpy, bubble-butt, shmushed-face look.

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