News Formal

LG's brand reinvention: Transformation into smart life solution company fuels growth, recognition

  • 📰 MlaStandard
  • ⏱ Reading Time:
  • 29 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 15%
  • Publisher: 55%

Malaysia News News

Malaysia Malaysia Latest News,Malaysia Malaysia Headlines

On October 10, LG was ranked 97th with a brand value of approximately USD 6.5 billion in the Best Global Brands 2024 report by global brand consulting

firm Interbrand.

In July of last year, LG unveiled its vision to evolve into a “Smart Life Solution Company,” enhancing customer experiences across various environments, including homes, commercial spaces, mobility and virtual realms. Since embarking on its transformation, LG’s brand value has skyrocketed. From approximately USD 3.1 billion in 2022, it has more than doubled to about USD 6.5 billion in 2024.

In addition, LG is launching brand campaigns and pop-up events that invite future customers, particularly Generation Z, to engage both online and offline.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 20. in MY

Malaysia Malaysia Latest News, Malaysia Malaysia Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Converge to help local hospitality industry in digital transformationConverge ICT Solutions Inc. is looking to boost the digital transformation capability of the Philippines’ hospitality industry with the deployment of pioneering technologies that will improve hotel guest experiences.
Source: BusinessMirror - 🏆 19. / 59 Read more »