China's Auto Industry Has The World On Notice. Here, It's Already Winning

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As Europe reckons with intensifying EV competition, China Inc. is making much bigger moves elsewhere—especially South America and Asia.

Foreign brands have long ruled the auto markets in Mexico and Brazil. Nissan is a top choice for shoppers in Mexico while in Brazil Fiat was the top-selling brand last year. Shoppers in both countries, however, are now increasingly considering cars from another country: China. China’s rising auto industry has long been accused of planning to “take over” the overseas markets with advanced electric vehicle technology and an iron grip on the battery supply chain.

But that has been thrown into doubt as the U.S. government debates creating laws specifically to block Chinese brand EVs from entering the U.S. from Mexico. The Biden Administration this year announced 100% tariffs on Chinese-made EVs in America, and said it will ban any “connected” cars with Chinese-sourced hardware and software. In theory, that should keep those cars out of the U.S. for now, even if they are made by our neighbor to the south.

 

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