AN article titled 'VW, BMW and Mercedes Are Getting Left in the Dust by China's EVs,' published in Bloomberg on Oct. 15, 2024, inspired this article. All the major German car companies that have a collective 15-percent market share in China are seeing major declines in third-quarter sales, driven by declines in their high-end cars. BMW was down 30 percent; Mercedes slipped 13 percent; and VW, owners of Porsche and Audi, slid 15 percent.
Value is not enough; quality is necessary as well.With electric cars and batteries for electric cars, the Chinese government viewed that as critical to be not just a participant but the leader in both, and after a decade honing their skills in the domestic market, they started exporting, and the results are being seen now. The US and Europe are so alarmed for the viability of their industry that they have imposed punitive tariffs on Chinese electric vehicles.