Marketplace Checklist: How Airbnb Built A $35 Billion Business On Its Brand Strength

  • 📰 Forbes
  • ⏱ Reading Time:
  • 61 sec. here
  • 3 min. at publisher
  • 📊 Quality Score:
  • News: 28%
  • Publisher: 53%

Malaysia News News

Malaysia Malaysia Latest News,Malaysia Malaysia Headlines

How Airbnb built a $35 billion business on its brand strength:

or even next year, it is top of mind for many investors as an attractive marketplace worth watching. Thus, I'll look at the same checklist for Airbnb to see how it compares.

A quick refresher on what a marketplace is: a service that creates a two-sided network to connect supply and demand, and in the world of smartphones, that can often be done with a tap on the screen.Currently Airbnb charges a higher fee to guests than hosts . This would seem to indicate that the guests value the hosts more.

Is there an effective and proprietary method for distribution to each side of the marketplace, especially the more highly valued side? Airbnb has found partnerships to acquire guests and has listed directly on OTAs like Booking.com or Expedia. However, that isn't particularly proprietary. What is really proprietary for Airbnb on both the guest and host side is their brand.

The cross-side side network effects for Airbnb are very strong, because Airbnb becomes much more valuable to its users if there are many properties to choose from instead of very thin inventory. As a user, if I'm going to book on Airbnb instead of looking at something like Booking.com and trying to find a hotel, I need many options to choose from to fit my budget, preferences, and desired location. That said, the way an Airbnb user values the supply is different than Uber.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 394. in MY
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Air Blow n Boobs 😎

Malaysia Malaysia Latest News, Malaysia Malaysia Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Fiat Chrysler proposes merger with Renault - Reuters TVFiat has already finalized a plan in overnight talks with Renault, and the deal would be discussed at a meeting of Renault's board on Monday. TV What happened to the French scheme supposedly concocted by Ghosn to overtake Nissan and reign supreme on the Alliance ? It is seems Renault has always been an ugly duckling 🦢 looking for a rich groom to marry and then pretend it was fiercely courted and wooed TV Good information
Source: Reuters - 🏆 2. / 97 Read more »

Fiat Chrysler and Renault pursue $35 billion merger to tackle car sector challengesTo confront technological and regulatory challenges in the auto sector, Fiat Chrysler pitches a $35 billion merger to Renault Nguyễn Tiến Nghiệp chỉ biết ra lệnh Y'know, I was just looking at cars last night. Passively browsing. I just wasn't inspired by anything anyone was offering.
Source: Reuters - 🏆 2. / 97 Read more »

Fiat Chrysler and Renault pursue $35 billion merger to tackle car sector challengesTo confront technological and regulatory challenges in the auto sector, Fiat Chrysler pitches a $35 billion merger to Renault Nguyễn Tiến Nghiệp chỉ biết ra lệnh Y'know, I was just looking at cars last night. Passively browsing. I just wasn't inspired by anything anyone was offering.
Source: Reuters - 🏆 2. / 97 Read more »

100 Quotes On Business From The 100 Greatest Living Business MindsSelections from essays authored by entrepreneurs, visionaries and thinkers for Forbes' centennial. SevillaAnne How do you focus on the change without having a company to execute the plan? Ruining democracy via Russian bots and white supremacists? Cool cool cool
Source: Forbes - 🏆 394. / 53 Read more »