Apple is secretly exploring the smart glasses market, according to Bloomberg's Mark Gurman. The company has reportedly signed up employees to participate in focus groups evaluating current models from competitors like Snap Inc. and Meta Platforms Inc. This suggests that Apple may be considering developing its own smart glasses, potentially creating a new category in the wearables market.
Apple has a history of using focus groups to gather insights into new product categories before launching its own offerings. This was the case for the, AirPods, and HomePod. These focus groups are typically limited to employees to maintain secrecy and prevent leaks. By studying the existing smart glasses market, Apple can identify consumer preferences and potential areas for innovation., it seems the company is interested in a more lightweight and affordable smart glasses product.
Gurman suggests that we are"at least five years away from an AR experience that would meet Apple's quality requirements." He notes that while Meta and Snap have prototypes of true AR glasses, they are still"rough" and not as advanced as some reviewers suggest.. It seems like they are hedging their bets and exploring different approaches to AR and wearable technology.
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