In February 2019 Yello partnered with SurveyMonkey Audience, SurveyMonkey's global market research panel, to survey 750 full-time employees and students ages 18 to 54 to compare and contrast the evolving array of needs and behaviors between each generation. What they found was that Gen Z is the least likely generation to negotiate a higher salary or better benefits, even though competition for talent today is so intense.
"Even more surprising, says Weingarten, "a quarter of Generation Z expect to earn less than $30,000. This suggests that students aren't aware of the opportunities available to them, especially in STEM fields and professional services. Without an understanding of the job market and in-demand roles, students don't know what to expect."
Nevertheless, Weingarten believes that these candidates should negotiate and that recruiters expect that they will, especially if prospective candidates don't think the compensation offered is fair. He does warn, however, that it must be done the right way:
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