Obamas jump into booming podcast business with Spotify partnership

LOS ANGELES: Former U.S. President Barack Obama and his wife Michelle entered the booming podcast business on Thursday, announcing a multi-year partnership with streaming service Spotify to produce a series of exclusive podcasts.

Spotify Technology SA, the world's largest music streaming service with more than 217 million monthly active users, will distribute the podcasts to audiences across the globe, the statement said. The number of Americans listening to podcasts surged 35per cent in the last three years as content has expanded, according to a 2018 study by consumer data company statista.com.Spotify purchased three podcast companies this year, and has said it has earmarked up to US$500 million for podcast acquisitions.

Malaysia Malaysia Latest News, Malaysia Malaysia Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Flipping the script on business infrastructure with 5GTHE debate surrounding the launch of the world's first 5G network underpins the battle to emerge as a leader in a rapidly expanding multi-billion dollar industry. Beyond global recognition and national pride, being the first to commercially implement 5G cements a country's forward-looking position in paving the way towards advancements of the future. Read more at The Business Times.
Source: BusinessTimes - 🏆 15. / 51 Read more »