Windows 11 market share falls despite Microsoft ad blitz

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Only 10 months left until Windows 10 end of support and people still seem to prefer it

Despite Microsoft's push to get customers onto Windows 11, growth in the market share of the software giant's latest operating system has stalled, while Windows 10 has made modest gains, according to fresh figures from Statcounter.the news Microsoft wanted to hear. After half a year of growth, the line for Windows 11 market share has taken a slight downturn, going from 35.6 percent in October to 34.9 percent in November.

The figures are not official – Microsoft does not release market share numbers unless it has a milestone it wants to boast about – but Statcounter calculates its statistics from over five billion page views across 1.5 million global sites, making it a reliable indicator of market trends.

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