Generative AI represents a double-edged sword for talent in the entertainment industry, bringing creative and monetization opportunities but also challenging risks.offers a deep dive into how name, image, likeness and voice of actors and artists will be protected from misuse, as talent agencies and employers aim to
Meanwhile, AI digital replicas are also becoming available to exploit for celebrities’ creative and commercial use. As authorized AI versions of talent likeness increasingly appear in content, celebs will need assurances that technical systems are in place for them to engage safely and benefit from their digital replicas to create new content experiences.in content.
Offering an early view into how an emerging set of solutions and standards are being conceived and developed, VIP+’s data-filled report diagnosesFurther, it examines how an assembly line of solutions is beginning to form for talent NILV data capture, storage, management, identification and synthetic media detection and provenance.
Research for this report included 17 independent interviews conducted on background from September to November 2024 with sources at talent agencies, Adobe, American Film Institute, Human & Digital , Hyperreal, Loti, McAfee, Partnership on AI , Reality Defender, Resemble AI, Respeecher, Scan Truck, Society of Motion Picture and Television Engineers , Truepic, Vermillio and Videntifier.