Seek Advice From Gen Z for Innovative Business Ideas

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Business News

Gen Z,Business Advice,Innovation

Nithin Kamath, co-founder of Zerodha, suggests seeking advice from Gen Z for innovative business ideas. He argues that their fresh perspectives and understanding of social media trends can be valuable assets for businesses looking to stay relevant and connect with younger audiences.

It's probably not your first instinct to seek a tween's advice when making decisions about your career."Don't go to the previous generation to figure out what you should be doing 20 years from now," he told LinkedIn CEO Ryan Roslansky in aof"The Path" video series."Go look at what the kids are doing. Go look at what a 16-year-old boy is doing what he might want in 10 years.

"A lot of the advice you might get from someone who's 50 or 60 and in positions of power" may be out of touch with the needs and wants of your audience or consumers, Kamath told Roslansky, adding that young people are the ones who"define culture going forward."As young people navigate the world, they are often curious and have a fresh perspective that could inspire innovative ideas for your business, Kamath explained.

Many executives have seen success using young people as inspiration: His own and other college students' social habits inspired Mark Zuckerberg toOf course, you can get valuable business advice and inspiration from older people who've already navigated their way through entrepreneurship. But if you really want to know if your ideas are good, ask a kid, Kamath insisted.Plus,Couple won the NYC housing lottery and bought a two-family house in Brooklyn worth $1.

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