The platform that is now Slack was a messaging system originally salvaged from office software Butterfield and his team had built at a failed gaming company he founded. Work began on Slack in 2012, and by March 2013, Butterfield and his team were aggressively trying to get other companies to use the product for feedback.
"We begged and cajoled our friends at other companies to try it out and give us feedback," Butterfield told"Sometimes you will get feedback that is contrary to your vision," Butterfield said, but even so, "we looked at our customers, really just testers at that point, and we paid extra attention to the teams we knew should be using Slack successfully.
In January 2015, Slack had fewer than 1 million daily active users. But as of January, it had more than 10 million daily active users and 85,000 paying customers,And Butterfield is still reading customer comments on Twitter — and responding to them personally. Earlier this month, on June 5, Butterfield even responded to a Twitter user looking for a fast way to take a screenshot in Slack.
Disclosure: Comcast Ventures, the venture arm of Comcast, is an investor in Slack. Comcast owns CNBC parent company NBCUniversal.
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