Jay-Z Partners With Cannabis Company as Brand Strategist

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The rapper says he also wants to increase the economic participation of people returning from incarceration through job training and workforce development.

Jay-Z is heading into the legal marijuana industry as a chief brand strategist in partnership with a California cannabis product company.

The rapper said in a statement Tuesday that he entered a multiyear deal with San Jose, California-based Caliva. His role will consist of driving creative direction, outreach efforts and strategy for the brand. Jay-Z says he also wants to increase the economic participation of people returning from incarceration through job training and workforce development.Caliva operates a farm and two stores in Northern California. It also distributes its branded products in roughly two dozen other retail outlets in the state.

NFL legend Joe Montana's venture capital firm took part in a $75 million investment in Caliva earlier this year.

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The grind never stops for him.

Who got the stock name tho?

From grams to Grammys

🤮👎🤮👎🤮👎🤮👎

Hov getting all the coins

For a hot second, I thought was Tito Jackson

Well his original job was crack dealer so…

zaynmalik can be the face of the company

🤮👎🤮👎🤮👎

cc: BenjaminZeidler

S_C_ Jay I'm a brotha that's got plenty experience in that Canibus industry in that CO if you ever looking to invest !👌👌

Wow, I didn't know Jay-Z had a creative writing degree from Ithaca College

Bad move when smart people get behind Cannabis. Cancer is caused by Ghosts but gastrointestinal inflammation and damage is real and can be caused by eating stupid things, like plants that are not edible like some mushrooms and Cannabis

Get this mans attention and tell him we need asvpxrocky back

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