Emerging-market millennials present new investment opportunities

Regina Chi is a vice-president and portfolio manager at AGF Investments Inc.

Millennials in emerging markets are driving consumption growth, not just in their own countries, but also around the world. Indeed, EM millennials – the demographic largely born in the 1980s and 1990s – are quickly becoming the world’s most powerful consumers, the Holy Grail for companies in the business of everything from cosmetics and luxury goods to food and appliances.

Millennials in EM typically have different priorities and consumption preferences than their parents, who were largely concerned with boosting their basic living standards. With increased emphasis on experiences, recreation and wellness, millennials are spending more on travel, health, eating out, beauty products and clothing. They’re also more concerned with shelling out for perceived quality.

Technology is driving both retail and consumption trends. Many EM millennials have leapfrogged the typical transition from laptop to tablets, heading straight to smartphones. According to the Financial Times, some 70 per cent of online purchases in China are conducted on a mobile phone, double the percentage in the United States.

Malaysia Malaysia Latest News, Malaysia Malaysia Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Bull market in everything: Investment positioning for times that can’t last foreverGLC Asset Management Group today released its 2019 Capital Market Outlook, examining the market opportunities for the back-half of the year
Source: globeandmail - 🏆 5. / 92 Read more »

Vendasta secures largest-ever venture-capital investment in a Saskatchewan tech companyThe software company, which has just raised $40-million in funding, is helping put Saskatchewan on the map in industries beyond farmland, uranium, potash and energy globebusiness Proud to work for this company. Love my job
Source: globeandmail - 🏆 5. / 92 Read more »

Saskatoon tech firm Vendasta announces record-breaking $40M investment and hiring spree | CBC NewsSaskatoon software company Vendasta has signed a deal for $40 million in growth capital and plans to expand its workforce in the next three years to 650 people from 285.
Source: CBC - 🏆 32. / 63 Read more »

Christchurch New Zealand gun store’s business plans for new mega store arouses concernA mass shooting in the same city that saw 51 people die has people nervous about the New Zealand gun store expansion Oh journalism... you're so hyperbolic at times... A new 'megastore' of 3000 square feet... Small Cabelas stores in Canada are 30,000 square feet and some as large as 111,000 sq feet. You're manufactured outrage is laughable.
Source: globeandmail - 🏆 5. / 92 Read more »