Here's the pitch deck that Holloway used to raise $4.6 million from NEA and the New York Times for its online 'how-to' manual business

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Cofounder and CEO Andy Sparks said he wanted to create a library of reliable, well-vetted reference material for complex topics like venture funding.

, with the goal to add more depth and niche areas over time to meet reader demand.

"Knowledge workers don't get degrees and just have the same job for 10, 20, or 30 years any more. Even four years later, your job is totally different than what you studied in college," Sparks said."Millions of people are searching for that kind of stuff so there's a ton of opportunity for a company to come in and start reliable, well-researched content for those queries.

Convincing investors to back a content-publishing startup wasn't an easy feat, Sparks said. Although NEA, The New York Times, and South Park Commons ultimately signed on, Sparks had to lean on reports of recentnow said to be worth $2 billion, to make his case with VCs. "There was a lot of skepticism around book publishing, but this was also around the time Quora started raising," Sparks said."Subscriptions were starting to be a bigger deal. So we pitched it like, hey, this is a bet someone should work on."

 

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