Many members of thefirm's team have experience at startups, and HighBar likes to invest in companies that can benefit from their expertise, managing director Brian Peters said.
HighBar Partners is on the more active end of the continuum. Most of its team has experience working at and managing startups. A big part of its strategy is to invest in mature startups that have already proven their business models and help them reach exponential growth by working closely with their managers, Brian Peters, a managing director at HighBar, told Business Insider in a recent interview.
HighBar likes to establish benchmarks for particular metrics right after it invests and monitor whether those are improving over time, Peters said.The firm largely focuses on software companies, Peters said. It's particularly interested in ones that help customers' process and make sense of large amounts of data.
On the digital transformation front, it was an investor in Janrain, a startup that helps companies manage online customer registration and authentication. Akamai bought Janrain in January for $124 million in cash, according to the former's latest quarterly report.
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