Several years ago, I painted a bathroom in my house a rich, smoky blue. Everyone who sees it asks for the colour name. When I answer, “Benjamin Moore’s Gentleman’s Gray,” the questioner inevitably looks perplexed and assumes I have conflated two colours, because there is nothing gray about the shade. Even on Benjamin Moore’s website, the colour is described as a “blackened blue” that “leans toward classic navy.
Charlotte Cosby, head of creative at Farrow & Ball, says inspiration for their colour names comes from all over. Cosby travels extensively for work, so she gets lots of name ideas from the places she visits, but just as important is the inspiration she finds in the landscape and dialect of England’s Dorset County, where the company is based. Farrow & Ball’s naming process is organic, Cosby says.
Behr colours fall into four categories: visual names tied to colour , geographic names , emotional names and action-oriented experiential names . Like many of the larger brands, Behr does a good bit of research and has a team that chooses the names. Another newcomer to the paint industry is six-month-old Backdrop. Founded by Natalie and Caleb Ebel, the collection has 50 paint colours with names that are as hip and cool as the company’s signature paint cans. Natalie Ebel admits to being inspired by the makeup industry. “If you think of nail polish, I would always remember the name of the polish I would put on my nails, but I would never know what white was on my wall.
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