Myro has found investors in Serena Williams and Carmelo Anthony. The tennis legend and the basketball star have invested in the gender-neutral refillable deodorant brand through their respective venture capital firms Serena Ventures and Melo7 Tech Partners with Stuart Goldfarb.
“I’m always trying to find the next big thing, and refillable deodorant just feels relevant to the time we’re living in. With the way the world is now, it’s so important to invest in sustainable brands doing positive things,” said Anthony. “I treat every decision I make as the biggest decision of my life, so being deliberate about working with brands that align with my personal values is really important to me.
Each deodorant is made with about 50 percent less plastic than traditional deodorant brands, and is a custom blend of 100 percent natural fragrance. Anthony said he is a fan of Open Air scent, which is unscented, and uses the “flame-red case, because red is my color.” “In looking holistically at the deodorant category, things have been very stagnant,” he said. “When it comes to body-care products, our customers set the bar high, so we had to deliver on all fronts. With high-end, yet environmentally friendly packaging, elevated, gender-inclusive scents, and a unique direct-to-consumer model, we aim to raise the bar higher.”
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