Internal divides cloud tech industry's antitrust defense

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Companies like Facebook and Google can't always rely on backup from the trade groups they've showered with money over the years

and a number of state attorneys general are looking into whether the companies are using their size to unfairly compete in their respective markets. The issue has also loomed large on the Democratic campaign trail, as Sens.

"The associations are useful on issues where the industry is more united," said Lee Drutman, a senior fellow at New America and author of "The Business of America is Lobbying." "There's a strategic value in maintaining a broad association because lawmakers generally are more likely to respond when the industry is united than when it is divided."

The FTC is also conducting an antitrust probe into "social networking or social media services, digital advertising, and/or mobile or online applications" at Facebook, the social media behemoth disclosed in a recent regulatory filing.

After the DOJ announced its review, NetChoice called on the department to "resist the siren song of populism and only investigate actual evidence of consumer harm." It also slammed House Democrats as "hypocritical" for complaining about the power of tech companies while seeking an antitrust exemption for big news publishers to negotiate collectively with Google and Facebook over ad sales.

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