Zara’s Sustainability Plan Isn’t Perfect — But It Could Have Big Implications for the Industry

in Brooklyn, New York, one of the biggest examples of this is the use of recycled plastic in clothing. “[This] is one of the worst materials clothing could be made [out of], besides virgin [plastic], because of a problem that’s still not talked about as much as it should be, which is microfibers.” Lauren says.

She encourages those interested in sustainable fashion to instead turn to secondhand purchases as there’s “enough clothing already in existence,” to rent for one-off occasions, and to avoid synthetic fabrics or use a washing bag to prevent microfibers from ending up in the ocean. This would help combat the 15.

. According to a report based on figures from online store ThredUp and analytic firm GlobalData, used clothing sales last year sat at $24 billion, following closely behind fast fashion retailers accounting for $35 billion., assistant professor of fashion design, ethics, and sustainability at Ryerson University in Toronto, puts it, “There’s no such thing as a sustainable fabric.

Anika says that any fashion driven by trends or looks, as opposed to something timeless, becomes a problem when it can’t be recycled after being collected. “If you look at the CSR reports of companies like Zara…Zara is looking at opening 300 new stores this year alone,” she explains. “So long as they’re opening new stores, having to put product in that store, and expanding into new markets, sustainable consumption really becomes a question.

With a large question mark at the end of what Zara’s announcement actually means for the environment, its potential for creating a ripple effect within the fast fashion industry is trumped by the ultimate issue it fails to address — the rate of consumption.

This 'pledge' is greenwashing & changes nothing. By stating this meagre announcement is worthy of celebrating, you are letting Zara off the hook for their deplorable practises. What are workers paid? How much water used in manufacturing? How much clothing ends up in landfill?

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