Companies to help less fortunate with new Adopt-A-Family initiative

A new initiative for corporate organisations to help vulnerable residents will see the former develop deeper relationships with the beneficiaries.

This way, when further needs are identified, corporate volunteers can provide customised support in the form of cash or in-kind sponsorships, for example. The Adopt-A-Family initiative by the People's Association and Project We Care Network was launched yesterday, though more corporate support is being sought.The private sector and the PA initiated Project We Care in 2012 to encourage corporate giving and volunteerism in Singapore, and the new initiative builds on that.

The launch was held at the Istana during the Project We Care Garden Party, where about 1,500 past beneficiaries of Project We Care were hosted by corporate volunteers from more than 80 companies.

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