Former Chief Executive Sergio Marchionne acknowledged marketing missteps a year into the initiative: “We thought we were going to show up and just because of the fact people like gelato and pasta, people will buy it,” he told reporters at the Detroit auto show in 2012. “This is nonsense.”
Plunging gas prices and American drivers’ love affair with big SUVs thwarted Fiat’s efforts to gain traction. Sales of all Fiat brand cars in the U.S. peaked at about 46,000 in 2014, andever since — dropping 41% last year to just 15,521 vehicles, the lowest level since the brand’s reintroduction to the U.S. market after a 30-year absence.
Fiat brand sales were down 38% in the first half of 2019, with deliveries of the 500 dropping 25% to 1,692. Sales of the 500 dwindled by more than
It's a tiny car that doesn't get good gas mileage, so what's the point?
Of course a sensible smart auto would fail in our market. It’s very nice.
Winners
Well good. Just to check it out, a few years ago I rented one when our care was in the shop. What a piece of absolute junk. Simply pathetic.
too unhulkish
Like driving a rattling, noisy, LITTLE tin can on the freeway.
Maybe they should build cars Americans want? Marketing and research looks like it missed the mark.
Nooooooooo!! I love my Fiat Bambino and want to get a new one soon.😪
no idea how they're built or drive, but they are a beautiful car...
Do do on wheels