Business Maverick: Industry master plan: Not a chicken in every pot, but a lot more pots

On the one hand, South African producers have struggled to resolve the competition and pricing challenges posed by a surge in imports, while on the other hand, local importers have been trying to process the threat of an 82% increase in tariffs.

Furthermore, he laid down four short-term goals for the industry and government to achieve, with strict deadlines to be adhered to.the South African Poultry Association , the Association of Meat Importers and Exporters andhe was only interested in an inclusive approach, where everybody’s views were taken into consideration, and according tohe reiterated “it needs to make “business sense.”

Studies have shown that to fill this gap, South Africa needs to build a comprehensive supply-chain model of the local broiler industry that accounts for maize and soybean, feed mills, breeders, hatcheries, grow-out farms, broiler processing, further processing, and international trade. A second was that “if we want to stand up against global leaders in export markets we need to involve the whole value chain and not consider chicken as a pure commodity.”

She says the fact that protectionism is no longer the only consideration on the table, we can now also focus on investing in the local industry to gear it up to expand and participate in the export market. No specific facts or figures in terms of envisioned black participants, or what portion of that should be female were provided either, she says. ,

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