Amazon's new ad measurement tool, Comcast Ventures pitches for DTC brands, and The 3% Movement targets tech companies

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Amazon's new measurement tool aims to show sellers that showrooming is a mainstream shopping tactic.

Hello! Welcome to the Advertising and Media Insider newsletter, where we round up the most interesting stories we've covered this week, ICYMI. I'm Lauren Johnson, a senior advertising reporter, filling in for Lucia this week. If you got this email forwarded, sign up for your own here. Got a tip or feedback? Email me at LJohnson@businessinsider.com. First, I looked at Amazon's new attribution tool that it quietly began rolling out to more sellers recently.

Hello! Welcome to the Advertising and Media Insider newsletter, where we round up the most interesting stories we've covered this week, ICYMI. I'm Lauren Johnson, a senior advertising reporter, filling in for Lucia this week. If you got this email forwarded, sign up for your own here. Got a tip or feedback? Email me at LJohnson@businessinsider.com. First, I looked at Amazon's new attribution tool that it quietly began rolling out to more sellers recently.

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