It started with Jane Fonda. Earlier this year, on a whim and cruising a wave of slight boredom with my at-home fitness options, I searched for and very quickly found an online video of the iconic "Jane Fonda’s Original Workout," first released in 1982. YouTube is a trove of videos like these — VHS tapes from the '80s, '90s and early 2000s, many of which are out of circulation, lovingly uploaded by original copy owners.
Sportswear's slow adoption of performance fabric is typical of the way consumers tend to react to new materials. Cultural historian Deirdre Clemente tells Fashionista that manufacturers of new materials have always had to convince consumers that their materials are "worthy to be bought, and as good, if not better, than whatever natural fiber they’re replacing."
"There are two kinds of patents a company in the fashion industry may want to file: a utility patent or a design patent," says Loni Morrow, an attorney who focuses on intellectual property. "A utility patent," she explains, "protects a useful invention that's new and not obvious. A design patent protects the new and not obvious aesthetic or ornamental features of a useful object.
A counterpoint like Outdoor Voices owes much of its success to its ability to create playful, supportive exercise clothes in colorful options, a feat made possible by Textured Compression. It’s no accident that founder Tyler Haney's background studying textiles at Parsons is an oft-touted bona fide in the company's origin story.
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