GoodRx is launching a new virtual care service - Business Insider

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GoodRx Care is the latest virtual service breaking into the red-hot telemedicine market:

The service was unveiled alongside news that GoodRx acquired HeyDoctor — a San Francisco-based startup that has conducted more than 100,000 consultations in the two years it's been up and running. With GoodRx Care, customers can virtually consult a physician, who can send prescriptions paired with GoodRx coupons to consumers' pharmacy of choice.

Adding a telemedicine service is a smart move for GoodRx since it grants it access to another touchpoint in the patient journey.

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Love seeing additional players in the space! Welcome, GoodRx

What they're doing is cool. They -- or someone -- could take it further.

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