“This has been a lot of buzz in the industry,” said Robert Carter, a food service analyst with market-research firm NPD Group, of the increasing restaurant fare in grocery stores.Most recently, Tim Hortons introduced three of its soups and its chili to supermarket shoppers.
This is not Tim’s first foray into supermarket aisles. In January, the company announced it would start selling instant coffee, as well as iced cappuccino and iced coffee bottled drinks. Recently, restaurant growth has been relatively stagnant, growing a few percentage points every year, according to NPD data. Total quick-service restaurant traffic for the 12 months ending August 2019 grew two per cent.Story continues below advertisement
When customers in the supermarket reach for that can of soup, Tim Hortons just wants it to be their can. For Tim Hortons, the company’s in-house analysis and research illustrates that its retail business is incremental to the restaurant one and does not impact franchisee profitability, wrote Almeida, adding some of the company’s retail products are also sold in its coffee shops.
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