, a format aimed at making brand manufacturers' products more visible and sending more traffic to them on retailers' websites.
The Sponsored Products pitch is that brands and retailers can bid together on search shopping campaigns, driving more clicks, conversions, and ROI. For example, Target and Samsung could share the cost of clicks on targeted ads for promoted TVs when someone searches for TVs on Bing to drive sales on Target's website.
"They think they've got something neat because there's a co-bidding process where the brand and the retailer can both add budget to a campaign and see it skyrocket," the buyer said.
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