She was the 'Kim Kardashian of K-Pop' but her death could change a $10 billion industry

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The death of a K-pop superstar has sparked a conversation about South Korea's high-pressure culture and the even higher expectations on the way women must look and behave.

In her final Instagram post to her 6.6 million followers, she shot a video of a stack of designer handbags that had been sent to her as a freebie from an admiring sponsor.

The only clue to her state of mind, perhaps, was her final selfie: her usually perfect complexion looked puffy as she gazed seriously, forlornly, at the camera.

Many K-Pop stars, like Sulli, are not from wealthy families meaning a top university education is out of reach. But a K-Pop career delivers a different kind of success that also adds a rags-to-riches glow to their image.K-Pop is controlled by powerful management companies that manufacture stars by pushing wannabes through gruelling auditions on reality TV that attract tens of thousands of hopefuls.

"The idea is that the fans feel that they get to know the idol very well," she says."That's how K-Pop works. As an idol you need these core fans to ensure your celebrity status. They decide whether a company drops you or not. You have to share your life with them on social media and cultivate that online relationship."

 

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뉴스가 처돌았나 정치적으로 이용하지마라 미친새끼야

Life's a bitch and some people just get tired of living. End of story. I'll keep listening to Korean R&B because it's the best.

I wouldn’t say she was the Kim Kardashian of Kpop, I can’t really understand that comparison

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