Google has a long road to catch up to Microsoft in productivity - Business Insider

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Google hired a key former Microsoft exec to lead G Suite and take on Microsoft Office. Experts say it's a smart move, but Google has a long way to go.

. Soltero was previously head of strategy for Microsoft's Office suite of productivity tools, putting him in direct competition with his old division.

Analysts say Google will need substantially better product than Microsoft to take some of its market share in the space.Javier Soltero, once a rising star at Microsoft, as its new vice president of the G Suite productivity tools Patrick Moorhead, President and Principal Analyst at Moor Insights & Strategy, said while G Suite is strong in schools and small businesses, businesses are still mainly using Microsoft's Office 365.

"Microsoft is on a tremendous run, and while having an insider like Soltero at Google will certainly add a quality strategist, I believe Google is looking for insiders that can help the company get to the next hurdle," Newman said. He added that Soltero's deep knowledge of Microsoft's strategy is likely seen by Google as an asset but it will still be hard for G Suite to truly catch up given Microsoft's lead in the space.

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