"If I spend $500 on veterinary care, it's not like my dog is spending that money or is spending the entire day there by himself," Eidelman said. "A huge part of it is the people experience for doctors and clients. If you improve the human experience, the pets benefit most."
Modern Animal members pay $100 per year for access to a mobile app and other tele-vets, Eidelman explained, and the physical clinics will be designed to be transparent in all aspects of treatment. Literally. The physical storefronts will allow members to see in to the treatment areas from the street, he said.
"The two key things we are aware of is technology and design. They've remade how we get groceries and things like that, so I saw an opportunity to recreate this system with those two things at the center," Eidelman explained. And that's exactly where the $13.5 million is going, Eidelman said. The startup, which came about after Eidelman