This business owner brought in $270,000 on the side selling roaches - Business Insider

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Roaches, crickets, and superworms: How a 34-year-old capitalized on an SEO keyword to build a creepy-crawly $270,00-a-year side hustle

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As long as he provided great customer service, Neal knew he'd have guaranteed repeat customers. After all, a bearded dragon, the most voracious pet reptile, eats about a 1,000 half-inch crickets, or 500 roaches, per month as a juvenile. Fully grown, they consume 500 adult-size crickets or 200 roaches.

The second half of Neal's Google search strategy involves content. He researches and writes articles for an extensive database on how to care for 21 different species of frogs, snakes, lizards, and more. He includes scientific facts, history, and tips for feeding and setting up habitats. For example, ball pythons are "notorious escape artists" and can live up to 40 years, and the unfriendly pixie frog requires daily cage cleaning to avoid excrement build up.

The choices to feature the keywords "black soldier fly larva" and "Chick-fil-A sandwich" were driven by Neal's goal to improve his search results. "Chick-fil-A is pretty popular, so I just thought combining the two would make it really interesting for people and help with certain terms on YouTube," he said.

Some of this revenue goes back to his suppliers and to pay freelance technical writers and email marketers as well as a site hosting fee. All told, his profit margin is about 13%, which means he'll earn an extra $35,000 in income this year. Not bad for a side hustle.

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Nice! $270.00 a year ain't bad.

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