Companies that break new alcohol advertisement rules will face fines and jail time

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Alcohol ads will be banned near schools, creches and playgrounds from next week.

From 12 November, alcohol advertising on public transport, bus stops or stations will also be prohibited. Image: Shutterstock/G-Stock Studio From 12 November, alcohol advertising on public transport, bus stops or stations will also be prohibited.

Under the Public Health Alcohol Bill, which passed through the Dáil last year, alcohol advertising in a cinema will also be banned from next week, except around films with an 18 classification or in a licensed premises in a cinema.On the same date next year, further restrictions under the Act will kick in. These include the confinement of alcohol product advertising in mixed retail outlets.

On 12 November 2021, further restrictions will be introduced which will have a big impact on sports advertising. Alcohol sponsorship of events aimed at children, events which the majority of participants or competitors are children and events involving driving or racing motor vehicles will also be prohibited.While in the majority of cases where a person is found guilty of an offence is liable to pay a fine to a maximum of €5000 or face imprisonment for a term not exceeding six months, there are provisions for fines not exceeding €250,000 or imprisonment for a term not exceeding 3 years.

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