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Fitness Is Important To Our Health, But It’s Critical For Your Business. This Founder Explains Why

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Starting SPINCO just 5 years ago at the age of 22 years old, Michelle August cultivated a dedicated following and has grown the business with over 400,000 riders across Canada

For those of us who monetize our passion, the lifestyle of entrepreneurship can often take a mental and physical toll on our bodies. Managing your own time means working around the clock which makes it difficult for some entrepreneurs to fit a healthy amount of sleep and regular fitness training into their booked schedules.

For Michelle August, founder of indoor cycling studio SPINCO, building a community, moving past fear and taking calculated risks are not only the foundations of her business but the keys to success for busy entrepreneurs. Starting SPINCO just five years ago at the age of 22 years old, she cultivated a dedicated following and has grown the business with over 400,000 riders across Canada. However, this success started with uncertainty at the beginning of her journey. Moving back home to Kelowna, British Columbia after completing a basketball scholarship in California, she initially worked for her family’s automotive business.

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