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Davis challenges shoppers to consider how much happiness a sale will bring us beyond the moment. It's especially good to consider what your loved ones will truly appreciate when you're browsing for gifts for friends and family. While gifts, of course, can be thoughtful, they may not be worth the expense if they aren't useful or joy-inducing.
Fiscal Femme's Gerstley said understanding exactly how we will handle a purchase sets us up for financial success, rather than burden. As she explained, one of the ways we get in trouble during Black Friday, Small Business Saturday, or Cyber Monday sales is in making purchases we didn't plan for.
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