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After struggling to communicate with architects and designers during their own home renovation, Tatarko and her husband, Alon Cohen, launched Houzz in 2009 to ease the collaboration process for homeowner in similar situations. In the years since, the company has grown to 40 million unique monthly visitors, 2 million professionals, and a $4 billion valuation, making Tatarko one of the few female founders to break the elusive unicorn barrier.
As Houzz has grown, Tatarko has been deliberate about designing a career that prioritizes the personal dimensions of her life as much as the professional ones and urges others to do the same. “You need to learn how to switch between the two,” she says. “I have three children, each of them their own universe, their own startup. From the beginning, I said, ‘My kids are here and they’re not going to go anywhere. I'm not going to abandon my role as their mom.
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