Companies Dust Off Old Technology in Search of High-Quality Recycled Plastic

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This recycling technology has been around for decades but has failed to take off. Now it is seen as a 'game changer.'

Big makers and users of plastic packaging are betting on a recycling technology that has failed for decades to take off, as a public backlash and new rules push them to find ways to cut waste and greenhouse-gas emissions tied to plastic.

Plastic makers like BP PLC and Dow Inc., and packaging users like Coca-Cola Co., Danone SA and Unilever PLC, are trialing or investing tens of millions of dollars in the technology, called chemical recycling. The process uses chemicals or heat to break down plastic so it can be turned into...

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CocaCola, Pepsi, Nestle, Dasani, Fizz, DOW, ExxonMobil, BASF, etc. drag on sustainability and recycling, reducing plastic waste for the environment. This is a 'where there is a will, there is a way' type of problem. Thus they have no will.

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