Prime Video had the largest gain in global audience demand in the third quarter of the year compared to its streaming competitors, according tofrom Parrot Analytics. Prime Video made up 12.4% of global demand share among streaming services, an increase from its 10.8% global demand share in Q2.
Netflix is still the global streaming champion, making up 61.3% of the global demand share among streaming platforms. But even with the blockbuster, Netflix dipped slightly from its Q2 global demand share of 62.6%, continuing what Parrot Analytics called a "multi-quarter global loss of demand share to competing platforms."
Parrot Analytics measures "demand expressions," the company's standardized TV demand measurement unit that reflect the desire, engagement, and viewership of a series weighted by importance. Parrot Analytics said in the Q3 report that "The Boys," which premiered in July and is returning for season two next year, achieved "outstanding" demand in the US and "drove noticeable demand" for Prime Video in the action/adventure genre, which contributed to Netflix's drop in demand in this space.was the fifth most in-demand original streaming series in the US and the UK for Q3, but the top show for Prime Video in both regions.
Amazon said in August that "The Boys" was one of its most watched originals ever. In October, Nielsen said that the series
It's a great show.
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