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South Africans not splashing out on expensive alcohol - SABC News - Breaking news, special reports, world, business, sport coverage of all South African current events. Africa's news leader.

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Christmas is typically a peak selling season and that special wine or bubbly usually tops most shopping lists. But with the tight economic times, South Africans will be positively cautious.

Alcohol, no celebration is complete without it. It gets many into the festive spirit. Despite the strained economic climate, it’s likely to feature on most Christmas tables.“Buying patterns have changed with the current economic climate. People are still buying, but they are picking what they’re buying. They’re still buying the volumes, but they are decreasing in what they are spending it on. Instead of buying an 18 year old whisky, now they’re going to a 12 and a 15. Yes, there is movement.

“If we going to have a new year eve or Christmas day, let’s not have it with some water. Let’s have it with some champagne to wash away the tough times of the year.”

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