Immersive media like this has disrupted the industry, and the unexpected success of Pokémon Go is indicative of the popularity of this latest tech trend. In its recent forecast, , an augmented, virtual and mixed reality adviser, predicted the market will grow to $150 billion by 2020, $120 billion of which is contributed solely to AR.
AR is defined as "the integration of digital information with the user's environment in real time," taking the user's current environment and overlaying new information. AR applications are written in 3D programs, which enable developers to add animation and other digital information to "markers" in the real world.
In high-density areas like sports stadiums and shopping centers, wearable mobile computing with AR technology "improves navigation, helps locate friends or colleagues, and presents relevant factual information," according to Amplify. And automotive companies like Audi and Volkswagen have launched AR apps that function as digital manuals and real-time troubleshooting tools. There's no doubt that AR will continue to penetrate more industries and markets as time goes on.
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