report, we discussed the importance of experiential factors like friendliness of customer service and ease of use over more tangible factors like interest rates for younger, tech-savvy consumers.As the seat of user experience, the front office should therefore be a core focus of banks' digital transformation efforts, especially as they try to build loyalty among young consumers who are amassing spending power.
Here are our top four tips for front office improvements to deliver a better digital customer experience: Personal finance management tools help customers take better control of their financial situations and develop healthy spending habits. These services are in , and consumers are willing to share personal data with them to ensure they're tailored to their exact needs.
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