Creative Brand Marketing & Digital Strategist - Author of LEAVE YOUR MARK and host of the LEAVE YOUR MARK podcastThey say that timing is everything. I am not sure who"they" are, but I am sure that"they" are right. In November of 2016, I wrote an article for Forbes titled,"." It chronicled my journey into consulting after spending 17-years in a full-time role.
Consultants are often brought in to solve an existing problem or provide expertise in an area that the team doesn’t have. When speaking to potential clients, Susan advises to always ask the client to identify the problem first and make them share what key performance indicator define success for them. She also doesn't quote them a fee for the project, but instead asks them what budget they think is fair to solve this problem or accomplish this goal.
“It hurts to turn things down, but I absolutely will. If I sense a client will be problematic, or for nickel and diming, I will very quickly say that it's not a good time, and perhaps we can revisit working together in the future.”Through her role at Facebook, she realized that consumer brands needed to think and function like digital publishers, and digital publishers needed to think and function like brands.
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